MotorSports
Oct 28, 2025
  • Motorsports News
  • Formula 1
  • IndyCar
  • NASCAR
  • Rally
  • SportsCars
  • Touring
  • WEC
Font ResizerAa
MotorSportsMotorSports
Search
  • Categories
  • Forums
  • More Foxiz
    • Blog Index
    • Sitemap
Sign In Sign In
Follow US
Made by ThemeRuby using the Foxiz theme. Powered by WordPress
TAG Heuer replaces Rolex as F1 official timekeeper
Formula 1

TAG Heuer replaces Rolex as F1 official timekeeper

By Miles Cooper January 6, 2025
SHARE
- Advertisement -

Components 1 has introduced TAG Heuer as the primary particular person associate as a part of its 10-year take care of LVMH.

Changing Rolex, TAG Heuer turns into the championship’s official timekeeper and branding can be used globally after LVMH struck a decade-long settlement to convey a lot of its luxurious manufacturers to F1.

TAG Heuer had beforehand been F1’s timekeeper from 1992 to 2003.

The partnership continues an extended legacy for TAG Heuer in Components 1, having first appeared as a sponsor within the sport 56 years in the past. The model already companions with Crimson Bull Racing and the Monaco Grand Prix.

“I’m delighted to welcome TAG Heuer because the Official Timekeeper of Components 1 as they begin the following stage of their lengthy historical past in our sport,” mentioned F1 president and CEO Stefano Domenicali.

“With their give attention to innovation, accuracy and excellence, they’re a pure associate, and I’m excited to see how our intertwining heritage can inform new tales for the longer term as we have fun our seventy fifth 12 months.”

Introduced in October, LVMH agreed to a 10-year international partnership with Liberty Media reported to be price as a lot as $ 1 billion.

The deal begins from the 2025 season onwards and contains LVMH manufacturers changing into concerned in hospitality, activations and restricted editions, including to the presence the corporate already has inside F1.

TAG Heuer replaces Rolex as F1 official timekeeper

TAG Heuer is a sponsor of Crimson Bull

Photograph by: Mark Sutton / Motorsport Photos

With claims the annual charge for having a plethora of sponsors on board will are available in on the $100million mark, the deal could be price a possible 11-figure sum for Components 1.

The transfer is the most recent enterprise into sport for LVMH, who even have sponsorship offers with the Olympics, Paralympics, Premier League, FIFA World Cup and the NFL.

“LVMH and Components 1 are two international manufacturers that constantly push the boundaries of creativity and innovation, values core to Liberty Media,” then-Liberty president Greg Maffei mentioned on the time of the deal being introduced.

TAG Heuer is the primary of the LVMH ‘maisons’ to be introduced for 2025 however Moet and Louis Vuitton are anticipated to be confirmed as companions within the coming weeks.

The connection between F1 and the LVMH conglomerate flourished lately as the corporate’s Moet Hennessy model sponsored the Las Vegas Grand Prix in 2023, a race promoted by F1 house owners Liberty themselves.

“In a sport outlined by psychological resilience, bodily energy, technique, innovation and efficiency it’s only pure for TAG Heuer to be on the very coronary heart of Components 1 as Official Timekeeper,” mentioned TAG Heuer CEO Antoine Pin. 

“With a long time of historical past in F1 connecting us to probably the most profitable drivers and groups of all time, we’re honoured and privileged to be the identify related to the very factor that defines the winner: time.”

On this article

Mark Mann-Bryans

Components 1

Be the primary to know and subscribe for real-time information electronic mail updates on these subjects

Subscribe to information alerts

- Advertisement --
TAGGED:HeuerofficialreplacesRolextagtimekeeper
Previous Article Particulars of Hamilton’s first F1 checks with Ferrari emerge Particulars of Hamilton’s first F1 checks with Ferrari emerge
Next Article Tsunoda on the myths and actuality of F1 notion drawback Tsunoda on the myths and actuality of F1 notion drawback
Leave a Comment Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


- Advertisement -
Oscar Piastri Calls for Bold Changes After Slipping in F1 Title Race
Oscar Piastri Calls for Bold Changes After Slipping in F1 Title Race
Formula 1
F1 2025 qualifying head-to-head: Mexico GP
F1 2025 qualifying head-to-head: Mexico GP
Formula 1
Revving Up the Competition: Hendrick Motorsports and Joe Gibbs Racing Ignite a Thrilling NASCAR Championship Rivalry!
Revving Up the Competition: Hendrick Motorsports and Joe Gibbs Racing Ignite a Thrilling NASCAR Championship Rivalry!
NASCAR
Sebastien Ogier Dominates WRC Central Europe as Thierry Neuville Faces Setbacks!
Sebastien Ogier Dominates WRC Central Europe as Thierry Neuville Faces Setbacks!
Rally
NASCAR, 23XI and Front Row debate summary judgement in court
NASCAR, 23XI and Front Row debate summary judgement in court
NASCAR
Verstappen Urges Red Bull to Boost Speed Following Mexico City GP Challenge
Verstappen Urges Red Bull to Boost Speed Following Mexico City GP Challenge
Motorsports News

Categories

Archives

January 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Dec   Feb »

You Might Also Like

Ferrari owns as much as “unsuitable name” with slick-tyre gamble
Formula 1

Ferrari owns as much as “unsuitable name” with slick-tyre gamble

By Miles Cooper March 20, 2025
Star Drivers Set for Unique Challenge: Hamilton, Antonelli, Alonso, and Sainz to Begin Belgian GP from the Pitlane!
Formula 1

Star Drivers Set for Unique Challenge: Hamilton, Antonelli, Alonso, and Sainz to Begin Belgian GP from the Pitlane!

By Atticus Reed July 31, 2025
Revamping the Monaco F1 Track: The Key to Boosting Overtaking Opportunities, Says Christian Horner
Formula 1

Revamping the Monaco F1 Track: The Key to Boosting Overtaking Opportunities, Says Christian Horner

By William Green May 30, 2025
F1 launch was all the pieces drivers, purists and even I hated – but it surely was not for us
Formula 1

F1 launch was all the pieces drivers, purists and even I hated – but it surely was not for us

By Miles Cooper February 19, 2025
Revving Up the Legacy: Ayrton Senna’s 5 Most Iconic Formula 1 Drives
Formula 1

Revving Up the Legacy: Ayrton Senna’s 5 Most Iconic Formula 1 Drives

By Atticus Reed May 26, 2025
Charles Leclerc’s Frustration: The Intense Ferrari Showdown with Lewis Hamilton
Formula 1

Charles Leclerc’s Frustration: The Intense Ferrari Showdown with Lewis Hamilton

By Noah Rodriguez June 19, 2025

MotorSports-News

@2024 – All Right Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?