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How Sauber’s UK hub may remedy Audi’s F1 progress troubles
Formula 1

How Sauber’s UK hub may remedy Audi’s F1 progress troubles

By Miles Cooper February 4, 2025
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Sauber opening a technical centre for Audi’s coming Method 1 entry seems to resolve one huge headache for the nascent undertaking, whereas additionally drawing new parallels with rival squad, Haas.

The information that Sauber is now looking for premises on which to open its ‘Sauber Motorsport Know-how Centre UK’ means it’s primarily hoping to draw F1 employees primarily based in the UK, whereas additionally concurrently releasing up assets to spend on automotive improvement.

It’s because the staff’s long-serving Hinwil base has proved to be problematic as Sauber expanded forward of Audi’s arrival.

The a lot larger prices of residing in Switzerland in comparison with the opposite international locations house to the opposite F1 squads meant Sauber has struggled in terms of bringing in new employees, because it seeks to rework from a perennial midfield squad to crack works operation together with its Audi rebrand from subsequent 12 months.

To ease this subject, the FIA has even granted a wage cap offset inside the 2026 F1 value cap to accommodate the state of affairs.

The governing physique felt Sauber/Audi may even find yourself with staffing ranges 30-40% down on different large-scale groups on account of wage degree discrepancies.

Figures from the Organisation for Financial Co-Operation and Improvement (OECD) present common wages in 2022 in Switzerland had been round $80,000, versus $54,000 within the UK.

How Sauber’s UK hub may remedy Audi’s F1 progress troubles

Mattia Binotto, COO and CTO, Stake F1 Staff KICK Sauber

Photograph by: Andy Hone / Motorsport Photos

That is the place seven of the ten F1 squads are primarily based, with 1000’s of skilled and highly-trained folks residing in ‘Motorsport Valley’ – the world estimated to be inside an 80-minute drive of the Silverstone circuit the place all of the UK-based F1 groups are situated.

And whereas some are inclined to recurrently decry ‘British bias’ within the championship usually on account of the excessive numbers of paddock personnel coming from or residing within the UK, Sauber outright indicated in its press launch communicated on Tuesday that this issue can’t be ignored if it needs to attain its desired growth and enhancements.

“By creating this new facility,” the assertion reads, “Sauber Motorsport goals to strengthen its presence in ‘Motorsport Valley’ and set up a platform to collaborate with high specialists and appeal to native engineering expertise for the Audi F1 Challenge.”

The transfer is critical as a result of it not solely gives Sauber/Audi with extra useful resource room if extra of its employees don’t want the upper Swiss wage ranges, nevertheless it additionally signifies the lengths the organisation is prepared to go to draw extra engineering expertise.

It has already secured a brand new staff principal in former Crimson Bull sporting supervisor Jonathan Wheatley, however given high earners at F1 squads are exempt from the price cap that is all about increasing additional down the chain to learn the entire.

Right here reveals the 2 new parallels between Sauber/Audi and Haas, which have been on-again, off-again midfield rivals during the last decade – earlier than the previous slipped down the pecking order in 2024 whereas the latter gained massively.

Whereas RB is one other staff in an identical place of getting its services cut up throughout international locations given the latest Crimson Bull push to bind the Faenza-based squad nearer with the remainder of its f1 operations within the UK, Sauber/Audi is now seemingly set to affix Haas in having employees primarily based throughout three international locations.

Nico Hulkenberg, Haas VF-24, Fernando Alonso, Aston Martin AMR24, Kevin Magnussen, Haas VF-24

Nico Hulkenberg, Haas VF-24, Fernando Alonso, Aston Martin AMR24, Kevin Magnussen, Haas VF-24

Photograph by: Lubomir Asenov / Motorsport Photos

With Haas having its company headquarters in Kannapolis (the USA house of father or mother firm Haas Automation), its essential F1 facility in Banbury within the UK and its design workplace in Italy (Maranello on the Ferrari manufacturing unit), Sauber/Audi already has its F1 engine improvement being carried out in Neuburg, Germany, in addition to staffing the Swiss Hinwil manufacturing unit and now the brand new UK workplace.

However this in itself gives a parallel with Haas and the lengths groups should go to in attracting workers.

As a part of its plan to get better from its newest constructors’ place nadir in 2023, Haas enacted its first F1 recruitment drive final summer season, in addition to investing in a brand new staff motorhome that’s designed to seize the eye of rival squad employees within the paddock every race. Haas can be at present evaluating plans on whether or not to redevelop its cramped Banbury website and even transfer to a brand new location altogether.

Such modifications had been desired by former Haas boss Guenther Steiner, however getting the sign-off on such improvement was achieved by his successor, Ayao Komatsu. And but, he admitted lately that the staff’s staffing degree stays solely round “330 folks” even with the recruitment part being nicely over six months outdated.

“That is nowhere when it comes to what we [could be],” Komatsu added in a media briefing attended by Motorsport.com.

However, as is so usually the case in F1, notion is vital to attaining objectives.

The brand new Haas motorhome and potential manufacturing unit modifications will probably ease its want to have a bigger F1 employees general, because it tries to develop from its considerably decrease headcount in comparison with different groups.

Valtteri Bottas, Stake F1 Team KICK Sauber C44, kicks up sparks

Valtteri Bottas, Stake F1 Staff KICK Sauber C44, kicks up sparks

Photograph by: Sam Bagnall / Motorsport Photos

However Haas is considerably trapped by how a lot of its (decrease) value cap money goes to funding the elements it buys from Ferrari and the designs it will get Dallara to fabricate.

Whereas, as a result of it designs and builds a lot extra of its F1 automotive, Sauber/Audi would be capable to extra readily exploit the extra assets from its new facility creation.

Additionally it is the second piece of excellent information that the troubled staff has had since its huge administration shake-up final summer season, the place ex-Ferrari staff boss Mattia Binotto was put in as general undertaking chief.

Learn Additionally:

The primary was the Qatari Funding Authority taking a 30% stake for a reported $350 million at a time when Audi’s father or mother firm Volkswagen had income hit and jobs axed.

Subsequently, Tuesday’s information is an extra signal that the F1 staff is getting parts to make itself stronger amid such a tough place, with an extra enhance coming from the efficiency positive aspects Sauber/Audi made to the C44 with its huge ground improve late within the 2024 season.

On this article

Alex Kalinauckas

Method 1

Sauber

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