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Dale Earnhardt Jr. and Budweiser cross Chase Elliott, Hooters in NASCAR die-cast gross sales
Motorsports News

Dale Earnhardt Jr. and Budweiser cross Chase Elliott, Hooters in NASCAR die-cast gross sales

By Miles Cooper December 22, 2024
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In 2003, Dale Earnhardt Jr.’s fourth season of full-time , he received NASCAR’s annual award and didn’t give it up throughout his profession, which resulted in 2017.

However in a testomony to his ongoing recognition, the person can nonetheless promote vehicles.

Particularly pint-sized mannequin vehicles, identified within the trade as die-cast.

Dale Earnhardt Jr. and Budweiser are set to reunite on the November 23 late mannequin inventory race at Florence. He will even drive the Bud No. 8 automotive in choose races in 2025.

A ROOKIE AT 53:

Lionel Racing has launched the highest 10 best-selling die-cast vehicles of 2024, and a Dale Jr. late-model Chevy topped the checklist. And never simply any late-model race automotive, however one carrying the paint scheme and emblem of the sponsor synonymous with Junior throughout the bulk of his profession: Budweiser.

The King of Beers was Junior’s sole Cup Sequence sponsor by means of the 2007 season, again when season-long sponsors had been way more frequent than they might turn into in later 12 months.

Dale Earnhardt Jr. and Budweiser cross Chase Elliott, Hooters in NASCAR die-cast gross sales

Subsequent on the gross sales checklist got here one other nod to driver recognition mixed with some nostalgia: Chase Elliott’s Hooters-sponsored automotive he drove to a win this 12 months at Texas Motor Speedway.

Lower than three months later, Hooters, scheduled to sponsor Elliott for a handful of 2024 races, had its partnership with Elliott’s crew — that made the Texas victory die-cast an instantaneous collector’s merchandise.

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TAGGED:BudweiserChaseDalediecastEarnhardtElliottHootersNASCARpasssales
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