A brand new Mercedes-AMG period started yesterday, although it had little do with who’s driving which automotive. Within the German city of Herzogenaurach, the staff’s first Adidas collaboration was unveiled in a blowout international showcase. The sportswear large changed Mercedes’ longtime clothing store, Tommy Hilfiger, because the supplier of a brand new package for all members of the staff — itself a part of a 150-piece debut assortment of staff merch that goes past pit wall uniforms.
The staff package hits the fundamentals, starting from fluorescent shirts to useful pants, all pretty easy and sponsor-logo heavy. Extra fascinating are the “way of life” items that present Adidas’ vogue chops: there are earth tones and mint highlights (as a substitute of the staff’s vivid teal), cropped tees and baggier suits, and a few comparatively refined Mercedes logos.
One beige puffer vest seems like one thing Russell would put on aprés ski — although the largest hit on the showcase was a cropped windbreaker-style jacket, which enters rarified air as one of many few fashionable items of merch designed for feminine followers. (Adidas reps identified that ladies account for nearly half of all F1 viewers, and stated the model has plans to roll out extra items with feminine followers in thoughts all through 2025. This is hoping they’re equally nearly as good because the jacket.)
Mercedes-AMG x Adidas Premium Woven Fleece High
Mercedes-AMG x Adidas Premium Sweat Vest
Mercedes-AMG x Adidas Workforce Jacket
George Russell, who’s been avidly flexing in Adidas gear on Instagram for the reason that new yr, nodded to NFL legend Deion Sander’s well-known line about fashion and efficiency.
“If you happen to look good, you drive a few tenths quicker, in order that’s going to assist us,” he joked whereas discussing the brand new partnership. Adidas CEO Bjørn Gulden chimed in, “I feel rebuilding your engine is extra vital,” whereas Toto Wolff added, “George requested just a little mirror within the entrance [of his car].”
Russell was additionally joined by 18-year-old rookie Kimi Antonelli and Valtteri Bottas, who returns to the Silver Arrows as a reserve driver. “Placing this shirt again on… for the primary time in a few years gave me goosebumps,” Bottas stated.
After all, the deal coincides with one other pretty huge change at Mercedes-AMG, with seven-time world champion (and F1’s foremost vogue mannequin) Lewis Hamilton departing for Ferrari. His reminiscence stays recent in everybody’s minds. “When Lewis discovered [about the Adidas deal] he stated, ‘I can’t consider it,’” Wolff stated, additionally noting, “everyone on the staff was so excited.”
Wolff additionally defined the partnership is not nearly making the drivers look good for paddock walks and exercise Instagrams: “The mechanics can have efficiency clothes tailor-made to them, which is one thing that has by no means been performed earlier than.“
The brand new Mercedes-AMG x Adidas assortment is obtainable now at adidas.com and mercedesamg.com.
On this article
Emily Selleck
Formulation 1
Tradition
Toto Wolff
Valtteri Bottas
George Russell
Andrea Kimi Antonelli
Mercedes
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