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Inside F1’s scheduling downside and why Australian Grand Prix has the reply
Formula 1

Inside F1’s scheduling downside and why Australian Grand Prix has the reply

By Miles Cooper March 18, 2025
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Twenty years in the past, the final iteration of the in Adelaide concluded the 1995 season. Pole-sitter Damon Hill gained the race at a canter, whereas title winner retired after a collision with Jean Alesi.

Nonetheless, probably the most exceptional reality from the occasion was that the entire weekend welcomed 520,000 followers. It’s an all-time attendance document which, regardless of the game’s peak recognition rankings at the moment, nonetheless stands to this present day as the one race to draw half one million spectators.

However Albert Park in , hosts since 1996, is getting there. , unfold over 4 days, attracted 465,498 individuals – a rise of over 140,000 because the avenue circuit final hosted the season-opener in 2019 – and extra considerably, 350,000 greater than final 12 months’s season-opener in Bahrain.

Inside F1’s scheduling downside and why Australian Grand Prix has the reply

From media periods and the rough-and-tough Australian Supercars on Thursday to a thrillingly chaotic grand prix within the rain on Sunday, Albert Park exuded a fervent environment all through your entire weekend. You solely wanted to listen to the rapturous noise from the grandstands when hometown hero Oscar Piastri delicately reversed his automotive out of the grass because the drama peaked within the 58-lap grand prix.

It was a fever-pitch opening to a fever-pitch season.

“It’s actually been extra vital this 12 months, having the season-opener,” says Travis Auld, the CEO of the Australian GP Company and former Aussie Guidelines govt, tells The Impartial.

“You’ve acquired Lewis in pink, you’ve acquired Oscar, you’ve acquired the seventy fifth anniversary of F1. You’ve acquired new drivers on observe. There’s a lot curiosity and the game is doing so effectively.

“We’re positively the envy of most sports activities all over the world.”

The electrifying vibe doesn’t simply finish at Albert Park, a stone’s throw from St Kilda Seashore to the south of the town. Wandering aimlessly down the Yarra Promenade, to the facet of the Yarra River which intertwines by Melbourne CBD and past, the streets are decked out in big merchandise stalls, one for each staff.

There’s a Ferrari simulator, with a toddler jubilant within the cockpit as he rashly negotiates the road circuit. And additional east, at Melbourne Park (house of the Australian Open) is a pageant the place 1000’s of followers – these unlucky sufficient to not land a grand prix ticket – collect for driver appearances and reside music.

Lewis Hamilton signs autograph for fans on the ‘Melbourne Walk’ at Albert Park (Getty Images)

Aus GP Corporation CEO Travis Auld has expanded the event (Getty Images)

For one week solely, your entire sport has taken over Melbourne – one of many world’s nice sporting cities. It’s a far cry from twenty years in the past when the ‘Save Albert Park’ rally group, which nonetheless requires the “complete and everlasting termination of motor racing in Albert Park Reserve”, was at its peak.

“It’s about bringing the very best of Melbourne to Albert Park and vice-versa,” Auld says.

“Strolling by the circuit, you’ll see iconic Melbourne manufacturers. Now we have themed your entire airport with F1. For many who have been right here final 12 months, they are going to have seen loads of issues that are totally different. Now we have to maintain innovating and pushing the boundaries.

“The sheer scale is extraordinary. Our demographic has modified quite a bit – final 12 months, 43% of our attendees have been feminine and the viewers is getting youthful, with extra households.

For F1, who’ve 4 profitable races within the Center East, that are compelled to be both at first of the season or the tip because of the scorching summer season temperatures, it presents one thing of a quandary over the subsequent decade.

Australia has a long-term contract with the game till 2037 and regardless of severe curiosity from Sydney, Melbourne is ready to stay the host for the longer term after a record-breaking capability for this occasion. They’ve an settlement to host three extra season-openers over the subsequent decade. However after the hovering success of this 12 months’s occasion, how can F1 actually look away from their jewel within the crown down beneath for race No. 1?

A fan takes a selfie with Mercedes driver George Russell (Getty Images)

Jack Doohan was one of two Australian drivers this year (Getty Images)

“We wish to form the narrative of the season,” Auld provides, taking part in down the rivalry with Bahrain for the primary race. “We wish to be the very best, however we’ve observed fairly a collaborative method from promoters. We wish to rejoice one another’s success.

“However I do assume we’ve raised the bar this 12 months.”

One apparent argument in opposition to Australia is the time zone. For a UK viewers, a 4am begin time was removed from ideally suited to see Hamilton make his Ferrari bow. Whereas Auld , a slight modification of the beginning time to later within the day was not dismissed out of hand.

But F1 is quick changing into a really worldwide sport, steering away from its Euro-centric roots. A rotational coverage for races on the finish of this decade, with Spa-Francorchamps the primary race confirmed to be held as soon as each two years, additionally signifies F1’s ever-expanding attraction. And whereas Australia can maintain attracting a document variety of patrons, it appears an apparent location to launch the season. It’s at the moment vying with Silverstone and Austin to be the primary modern-day race to achieve half one million spectators, one thing Auld acknowledges as a “magic quantity.”

May it occur within the subsequent few years?

“Now we have a brand new practice station subsequent 12 months which is able to assist,” he says, admitting that the occasion may have launched extra tickets this 12 months. “We have to spend money on extra infrastructure and overpasses. So if we do attain half one million, we’ll do it in the proper manner.

“Now we have to protect the magic of this occasion.”

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