DAYTONA BEACH, Fla. & AUSTIN, Texas — Nationwide Affiliation for Inventory Automotive Auto Racing, LLC (NASCAR) and FloSports, at the moment introduced a multi-year extension of its media partnership that may concentrate on elevating the nation‘s premier grassroots racing occasions and permit them to put money into the game of brief observe racing.
The settlement makes FloRacing, FloSports‘ devoted motorsports platform, the important dwelling of NASCAR Regional Collection properties, together with: the ARCA Menards Collection East & West, NASCAR Whelen Modified Tour™, and NASCAR Advance Auto Components Weekly Collection™. The deal additionally ensures the Snowball Derby, zMAX CARS Tour, and extra prestigious brief observe racing occasions might be showcased on FloRacing and supported by a full breadth of content material, social, and advertising and marketing efforts.
Since NASCAR and FloSports joined forces in 2021, curiosity in brief observe racing has grown and flourished, paving the way in which for the renewal. FloRacing covers and distributes a complete assortment of greater than 1,000 race occasions yearly for motorsport followers of all types throughout grime, pavement and drag.
“Our partnership with FloSports has helped NASCAR to proceed our unparalleled funding into grassroots racing — the muse of our sport,” mentioned NASCAR EVP, Chief Venue & Racing Innovation Officer Ben Kennedy. “We sit up for delivering followers the perfect in brief observe racing, but in addition to re-investing within the grassroots group to maintain inventory automobile racing thriving.”
“NASCAR is the primary title in motorsports and an unbelievable associate that cares about brief observe racing,” mentioned Mark Floreani, Co-Founder and CEO of FloSports. “This settlement will permit us to work alongside NASCAR to offer our prospects with extra marquee occasions and sequence all year long, making certain {that a} FloRacing subscription is the perfect worth in all of motorsports.”
Quick observe racing might be on full show this weekend as Florence Motor Speedway hosts greater than 50 vehicles, together with the No. 8 automobile of Dale Earnhardt Jr. within the South Carolina 400. To look at and acquire entry to greater than 1,000 races yearly, please go to https://floracing.com.
